When at a bar, one may notice that interesting hypothetical questions tend to come up. So Fireball, being a brand that is heavily associated with night life, had to join into the conversation.

On weekdays, we reached out and regularly asked Burning Questions to followers to flare up said conversations, while allowing them to give their responses. Above are some examples of some questions, along with user-generated answers spat out on Instagram.

• Client Fireball Whisky
• Discipline Concepting, Art Direction
• Copywriter Matt Portman
• Year 2019